Strawberry Earth Fair 9 and 10 October 2015

Enjoy the aftermovie of the Strawberry Earth Fair 2015. See you next year!

Enjoy the aftermovie of the Strawberry Earth Fair 2015. See you next year!

Nature can do anything. Feed species. Regulate climate. Design double rainbows. Nature even curated the second edition of the Strawberry Earth Fair. Join us on 9 and 10 October 2015 to enjoy products made with care for people and planet and food from the fields. Show of your wildest dance moves and bend your brains in the Big Nature Quiz with quizmasters Maxim Hartman and Tim den Besten. Oh, and get ready for the Strawberry Earth Academy Showtime. Rawr!

Location: Amsterdam Roest
Friday 9 October: 16:00 – 01:00
Saturday 10 October: 14:00 – 03:00

Check out the program overview.

The Fair

Friday: 16:00 – 01:00
Saturday: 14:00 – 03:00

Picture this. Around forty shops in one space, that combine ethics with aesthetics. Check who's present below.

Strawberry Earth Academy Showtime!

One year. Eighteen Strawberry Earth Academy pioneers in the fashion and design industry. What have they accomplished? Did they come up with an alternative to the unsustainable cotton? How are they going to shake up their industries?

Daan Roosegaarde will join the conversation with our fellows during the official presentation of the Class of 2015.

Limited Seats! We know Daan Roosegaarde and our Academy Fellows are awesome and yet we are overwhelmed by your enthusiasm for the Strawberry Earth Academy Showtime! If you want to join, be on time and save yourself a seat at the entrance.

Friday 9 October: 17:00 - 19:00

Credits: ©Reinier RVDA

Strawberry Earth Academy expo

On both Friday and Saturday we give the pioneers of the Strawberry Earth Academy the attention they deserve at this expo. All ideas presented on stage, can be admired at the Strawberry Earth Academy exhibition. Expect notes, sketches and prototypes. Wander around in the minds of our fellows and check out the ideas that popped up.

Strawberry Earth Academy 'Class of 2015'


Talkshow: 'The Future of Fashion'

We admit it. We love fashion. But often the way our clothes are made is less pretty... On Friday evening, we'll invite two international green fashion heroes on stage to discuss what the future holds for fashion. Hold your horses for Safia Minney (Founder & director of 'People Tree') and Andrew Morgan (Director of 'The True Cost').

Friday 9 October: 21:00 - 22:00 - Limited Seats


Friday 16:00 - 23:00

Saturday: 14:00 - 22:00

In a world where you can find DIY home improvement videos and fishtail braid tutorials online, everybody's a designer. Same goes for our MakersLab. In this laboratory there are non-stop workshops going on. You won't leave the building with something to bring home. Makes all them mama's in the world proud.

'De Grote Natuur Quiz'

A quiz about the best kept secrets of nature. The winning team gets a tour by city ecologist Anneke Blokker because there's SO MUCH GOING ON BETWEEN OUR PAVEMENTS. Who's playing? You of course and these 9 teams!

With quizmasters Maxim Hartman & Tim den Besten

Day: Saturday 10 October / Time: 17:00 - 18:00

Dance, dance, dance

Tapping shoes and flared jeans, please. Saturday night 10 October from 21:00 till 03:00 is when John Travolta comes out to play. It promises to be quite an evening. Rumour has it there even will be girls shaking particular parts of their bodies on stage. Don't be shy and come dance with us. Entrance to the music programme is included in your day ticket. You jiggy wit that?


We sell day tickets (16,50 euros) and a passe-partout (25 euros) so you can join us the entire festival. A ticket or passe-partout offers you free access to all we have to offer at the Strawberry Earth Fair (including our magic music programme on Saturday evening 10 October, if you plan on joining us on that date).

Friday 9 October: 16:00 – 01:00
Saturday 10 October: 14:00 – 03:00


Amsterdam Roest
Jacob Bontiusplaats 1
1018 PL Amsterdam

Directions to Amsterdam Roest




What does Strawberry Earth do exactly? What kind of events did Strawberry Earth organise in the past? And how do I become a partner of the Strawberry Earth Fair? We'll answer all your burning questions in our FAQ.

What does Strawberry Earth do?

We make sustainable living a piece of cake. Strawberry Earth shares the latest innovations in fashion, design, food, travel, and much more. We do so on our blog and at our events. We also run projects that fast forward the transition to a fair and green economy by focusing on the creative industries. Read more about our Strawberry Earth Academy, the first green international academy for experienced fashion and design professionals.

​What kind of events has Strawberry Earth organised in the past?

Lots! We organised Strawberry Earth Wonderland (a fashion fair), the Strawberry Earth Roller Disco (the launch event of our online shop), Strawberry Earth Hotel Crash (a pyjama party in a hotel to raise money for sustainable improvements there) and our Freaks of Nature quiz night (to raise awareness about biodiversity). In 2014 we organised our very first Strawberry Earth Fair, watch the aftermovie here. We've also hosted annual film festivals in connection with our big Green Film Making Project, challenging filmmakers to make amazing films that are produced in sustainable ways.

Where can I buy a ticket for the Strawberry Earth Fair?

As per the midst of August you can buy your Strawberry Earth Fair tickets. Right here, on this website. Easy peasy!

​How can I become a partner at the Strawberry Earth Fair?

We think great brands deserve great friends. That's why we love connecting you to our fans. The Strawberry Earth Fair is the perfect opportunity to introduce yourself. Read more about the options here

​Where can I sign up to volunteer at the Strawberry Earth Fair?

Are you good company? You love getting your hands dirty? Sounds like you can be part of the family. Sign up for world domination by sending your personal details and motivation to volunteer[AT]!

Press kit

For additional press information about the Strawberry Earth Fair or Strawberry Earth in general, images in high resolution or interview possibilities with founder Mette te Velde, please contact:

Kristel Hulsebos (Head of Communications & PR)

+31 (0)20 22 195 54
+31 (0)6 27 45 14 24

Bilderdijkkade 27AH

Illustrations: Suzanne Lustig Kop & Steert